Rebecca Adlington's double gold medal success will ensure her lucrative earnings from sponsorship and endorsement deals, with her potential boosted by the fact the Olympics are coming to London next, say experts.
'Certainly her phone will be ringing with agents who want to represent her. If she isn't already represented by someone, she certainly will be soon,' said Karen Earl, chairwoman of the commercial-sponsorship consultancy Synergy.
'A number of brands will want to be associated with her. As I was watching the television I was thinking "Well, girl, you're in the money".'
And for the teenager with a passion for shoes, another treat awaits. The mayor of Mansfield, Tony Egginton, said: 'When we did our Olympic send-off, I promised her a pair of Jimmy Choo shoes if she bought back gold.'
'Certainly her phone will be ringing with agents who want to represent her. If she isn't already represented by someone, she certainly will be soon,' said Karen Earl, chairwoman of the commercial-sponsorship consultancy Synergy.
'A number of brands will want to be associated with her. As I was watching the television I was thinking "Well, girl, you're in the money".'
And for the teenager with a passion for shoes, another treat awaits. The mayor of Mansfield, Tony Egginton, said: 'When we did our Olympic send-off, I promised her a pair of Jimmy Choo shoes if she bought back gold.'
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