After reading a perplexing nugget about how uber-hipstery Williamsburg, NY is all up in the Gucci and Ralph Lauren, we wondered if similar research might have been done in Los Angeles. And it has. Although the Shop It To Me study is not quite scientifically rigorous -- it only uses data collected from the site's users -- their analysis of Hollywood trends seems right on the money. According to the study (and born out by anyone with a pair of eyes), Hollywood shoppers favor more…well, not high-end stuff, but 'sexy' brands like Victoria's Secret, Betsey Johnson, and Steve Madden.
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