Ralph Lauren has been another pioneer into digital media from the fashion world

Ralph Lauren has been another pioneer into digital media from the fashion world. From the early stages, Polo has been an aggressive player on several fronts, creating multiple sites and apps around specific products and audiences. It’s latest is its first RLX app, which features athletes wearing the RLX line and gives the user a unique understanding of what the clothing is designed to do. The free IPad app uses the device’s compass, GPS and touch screen to help the user play with the “experience” of using the clothes. “This application places the user in the driver’s seat so that they can control the technical functions of the apparel and experience the brand in a way that is visually entertaining,” Polo executive David Lauren told