those in the 90210 favor a combination of old fashioned

There's also a big distinction between old-school Beverly Hills (the 90210) and Bel Air: those in the 90210 favor a combination of old-fashioned (Gucci, Ralph Lauren) and flashy (Juicy Couture, Guess), while the Bel Air residents favor newer, spendier brands. As the study put it, "Mom lives in 90210 and buys Ralph Lauren, while daughter lives in 90077 and shops for Vince cashmere sweaters and Prada bags." (Which doesn't account for the Juicy and Guess; is Mom an in-the-closet Cougar?)