Just weeks after Alexander McQueen’s death, there are already rumors circulating about who will replace him. Gareth Pugh is the first name to pop up, and from an aesthetic standpoint it makes sense.
The challenge of taking over an established house is that the new designer must capture the essence of the house, while still making it his own. (Good example: Karl Lagerfeld at Chanel. Bad example: Frida Giannini at Gucci.)
But hiring a new designer might actually lose PPR money. We can think of only one fashion house where a founder has died and the immediate successor has been successful. Yves Saint Laurent did well at Christian Dior after the namesake designer’s death in 1957, but he was an unknown–and Dior’s protege. (And that was just for one season. After YSL’s famous trapeze shape dress, his collections tanked and he was eventually fired.)
The challenge of taking over an established house is that the new designer must capture the essence of the house, while still making it his own. (Good example: Karl Lagerfeld at Chanel. Bad example: Frida Giannini at Gucci.)
But hiring a new designer might actually lose PPR money. We can think of only one fashion house where a founder has died and the immediate successor has been successful. Yves Saint Laurent did well at Christian Dior after the namesake designer’s death in 1957, but he was an unknown–and Dior’s protege. (And that was just for one season. After YSL’s famous trapeze shape dress, his collections tanked and he was eventually fired.)
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