This fall, Red Wing dress boots showed up for the first time in a Brooks Brothers catalog as well as a limited number of Nordstrom stores. They’ve been available for years at Bergdorf Goodman, selling alongside Ferragamo, Prada, Ralph Lauren and Gucci.
We’re not taking our current models and making them more fashionable by adding tassels or buckles," said Dan Dahl, Red Wing Shoe co.’s senior director of the lifestyle division. "We’re literally remaking the same boots we made in 1910 and 1920 and 1940 and 1950. That’s what’s popular right now."
He describes the current trend as "America’s flight to quality."
Even with the shaky economy, sales of the Red Wing high-end boots are up 28 percent over last year, said Dahl.
While fashion boots make up 10 percent of pairs sold, they account for nearly 16 percent of overall shoe sales. Coming to the U.S. this spring: an oxford low-cut shoe that has been popular in Japan and Europe for some time.
A symbol of nostalgia
We’re not taking our current models and making them more fashionable by adding tassels or buckles," said Dan Dahl, Red Wing Shoe co.’s senior director of the lifestyle division. "We’re literally remaking the same boots we made in 1910 and 1920 and 1940 and 1950. That’s what’s popular right now."
He describes the current trend as "America’s flight to quality."
Even with the shaky economy, sales of the Red Wing high-end boots are up 28 percent over last year, said Dahl.
While fashion boots make up 10 percent of pairs sold, they account for nearly 16 percent of overall shoe sales. Coming to the U.S. this spring: an oxford low-cut shoe that has been popular in Japan and Europe for some time.
A symbol of nostalgia
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