Fashionably Socially Responsible Buy one give one was a common motto for 2010

"Buy one, give one" was a common motto for 2010. Many companies have adopted the well-received philosophy of TOMS, and began their own business ventures, selling everything from ties to eyeglasses, Abercrombie & Fitch donating one of their products to charity for each one purchased. This was definitely one of our favorite trends of the year.