The second RL Gang virtual storybook is Polo Ralph Lauren most recent technological initiative

The second RL Gang virtual storybook is Polo Ralph Lauren’s most recent technological initiative. The launch follows other innovative concepts such as RALPH LAUREN 4D, the RL Gang virtual storybook collection, Legends Clinics, Lauren by Ralph Lauren online fashion shows, the “user-designed” Rugby online runway show, the Make Your Own Rugby iPhone® application, the Ralph Lauren Collection iPhone application, shoppable QR codes, the first interactive virtual store kiosk, 24-hour interactive store windows and new e-commerce sites for RalphLauren.com and Rugby.com.