The RLX Ralph Lauren iPad app allows users to interact with world class athletes on screen by tilting

Ralph Lauren is launching its first ever iPad app for the brand’s high-tech RLX line, utilizing some cool new technology. The RLX Ralph Lauren iPad app allows users to interact with world-class athletes on screen by tilting, rotating, flipping and tapping the iPad to manipulate different movements, colors and environments. There are 12 different “chapters” within the app that showcase the athletes wearing items from the new RLX line; each features an interactive key utilizing the iPad’s built-in accelerometer, digital compass, assisted GPS and multi-touch screen capabilities to activate the stylish scenarios.